Buyer-seller relationships have long been of intense interest to marketing academics and practitioners, most particularly within the domain of business-to-business markets, but also more recently within the purview of business-to-consumer markets. This paper looks at the role of gender in...

This paper reports on a study of ethical decision-making in a fair trade company. This can be seen to be a crucial arena for investigation since fair trade firms not only have a specific ethical mission in terms of helping growers out of poverty, but they tend to be perceived as (and are often...

Purpose – To review the history of “green marketing” since the early 1990s and to provide a critique of both theory and practice in order to understand how the marketing discipline may yet contribute to progress towards greater sustainability. Design/methodology/approach – The paper...

In this paper we propose an adaption to stakeholder theory whereby stakeholders are conceptualized on the basis of their social identity. We begin by offering a critical review of both traditional and more recent developments in stakeholder theory, focusing in particular on the way in which...

Partnerships between businesses and nonprofit organisations are an increasingly prominent element of corporate social responsibility implementation. The paper is based on two in-depth partnership case studies (Earthwatch–Rio Tinto and Prince's Trust–Royal Bank of Scotland) that move beyond a...

Growing recognition that communication with stakeholders forms an essential element in the design, implementation and success of corporate social responsibility (CSR) has given rise to a burgeoning CSR communication literature. However this literature is scattered across various sub-disciplines...

This paper addresses some of the practical and theoretical challenges associated with the blurring of boundaries between the activities and responsibilities of corporations, governments, and civil society. Focusing on the changing role of the corporation in contemporary global political economy,...

Growing income inequality has become a major social welfare problem across the globe. To date, scant attention has focused on the role of the firm in theories of income inequality, and management and organization theory has largely been silent on the issue. In this paper, we propose a...

The aviation sector has mixed impacts on economic development and environmental degradation. Market instruments and regulations are not always sufficient to balance these conflicting demands. Stakeholder engagement has been recognised as a possible non-market and non-regulatory mechanism that...

CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.