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Rules to break and laws to fol...
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Kundenmanagement
10
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Rogers, Martha
71
Peppers, Don
62
Ambler, Tim
4
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2
Dorf, Bob
2
Guertin, France
2
Polzin, Thomas
2
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2
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Sales & marketing management
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4
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4
Journal of advertising research
2
Managing service quality : MSQ ; an international journal
2
Microsoft executive leadership series
2
A Currency book
1
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Die 1:1-Zukunft : Strategien für ein individuelles Kundenmarketing
Peppers, Don
;
Rogers, Martha
-
1994
Persistent link: https://www.econbiz.de/10000413342
Saved in:
2
Return on customer : creating maximum value from your scarcest resource
Peppers, Don
;
Rogers, Martha
-
2005
-
1. ed.
Persistent link: https://www.econbiz.de/10003155158
Saved in:
3
Does the SFS sales team deserve an ehtics reprimand or a clean bill of health?
Peppers, Don
;
Rogers, Martha
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 41
Persistent link: https://www.econbiz.de/10003847428
Saved in:
4
Do you want to keep your customers forever?
Pine, B. Joseph
;
Peppers, Don
;
Rogers, Martha
-
2009
Persistent link: https://www.econbiz.de/10008860039
Saved in:
5
Managing customer relationships : a strategic framework
Peppers, Don
;
Rogers, Martha
-
2011
-
2. ed.
Persistent link: https://www.econbiz.de/10008860318
Saved in:
6
Rules to break and laws to follow : how your business can beat the crisis of short-termism
Peppers, Don
;
Rogers, Martha
-
2008
Persistent link: https://www.econbiz.de/10003543393
Saved in:
7
Response to Ambler and Roberts' " Beware the silver metric" : report No. 06-114
Peppers, Don
;
Rogers, Martha
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 15-18
Persistent link: https://www.econbiz.de/10003393765
Saved in:
8
A word of warning clarified : reactions to Peppers and Rogers' response ; report No. 06-115
Ambler, Tim
;
Roberts, John H.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 19-21
Persistent link: https://www.econbiz.de/10003393768
Saved in:
9
Return on Customer : how marketing actually creates value
Peppers, Don
;
Rogers, Martha
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
28
(
2011
)
3
,
pp. 14-19
Persistent link: https://www.econbiz.de/10009153353
Saved in:
10
Extreme trust : the new competitive advantage
Peppers, Don
;
Rogers, Martha
- In:
Strategy & leadership : a publication of Strategic …
41
(
2013
)
6
,
pp. 31-34
Persistent link: https://www.econbiz.de/10010230230
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