Die Vermittlung anwendungsorientierter Kompetenzen im Themengebiet Management im globalen Kontext ist von hoher Bedeutung in vielen Disziplinen an den Hochschulen. Im internationalen und interkulturellen Management existiert seit jeher ein Bedarf an praxisnahen und anwendungsorientierten...

Dieses „Standardwerk für angehende und praktizierende Unternehmensberater" (Lünendonk), das den konzeptionellen Ansatz in der Unternehmensberatung begründet hat, behandelt in sechs Kapiteln umfassend die grundlegenden Konzepte und Methoden von Beratungsunternehmen. Aufgrund der besonderen...

The objective of this textbook is to present the basic strategic and configurational complexes of marketing management in the hotel industry, and in this edition gastronomy as well, based on an integrative and holistic understanding of marketing and taking into account the current challenges in...

Every organization faces diffi cult decisions when managing risk and the potential consequences of its manifestation. For a more thorough outlook on risk, organizations should also evaluate and engage with its advantages. Organizational Risk Management: Managing for Uncertainty and Ambiguity...

Tools, also Werkzeuge, Methoden und Techniken, sind wesentliche Bausteine professioneller Beratungsleistungen. Sie haben gerade in den letzten Jahrzehnten Hochkonjunktur. Aufgrund dieser „inflationären" Entwicklung ist auch von „Managementmoden" die Rede. Trotzdem, ein Großteil der...

In the twenty-first century, there is no single prescription for business strategy development, choice and implementation. The challenges facing firms, not-for-profit organizations and the public sector are significant and call for creativity, inclusivity, diversity and responsibility. The...

What makes international joint ventures successful? Among other key success factors such as strategic fit, material and political-relational incentives, and the cultural compatibility of the joint venture partners, the role of one factor in the successful establishment and management of joint...

From angry shareholders to concerned chief executives, almost everyone knows at a gut level that the present political system is not working. This book finds the root cause to be poor corporate governance. In the prequel to this book, The Emperor’s Nightingale, Robert A. G. Monks, one of the...