Purpose – The study aims to examine the impact of globalization of film business on the Malaysian film industry. Design …/methodology/approach – Interviews were conducted as the primary source of information from film industry players in Malaysia. Findings – Globalization … of film business gives an impact on the Malaysian film industry. Research limitations/implications – This paper focuses …

project a corporate film was produced that told the story of the change project. The story and dialogue have been developed by … the employees involved in the change project, and shop‐floor workers were cast as the characters of the film. The … resulting corporate film has been highly accepted by the employees, who considered it a true and believable representation of …

tools used by film commissions to attract the production of films and television. Design/methodology/approach – The paper … involves in‐depth interviews with film commissions worldwide and a content analysis of their promotional materials. Findings … – Film commissions employ three key strategic marketing approaches when promoting their locations to film producers – product …