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Purpose – This paper aims to investigate the characteristics and differences in sentiment expression in movie review documents from four online opinion genres – blog postings, discussion board threads, user reviews, and critic reviews. Design/methodology/approach – A collection of movie...
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tools used by film commissions to attract the production of films and television. Design/methodology/approach – The paper … involves in‐depth interviews with film commissions worldwide and a content analysis of their promotional materials. Findings … – Film commissions employ three key strategic marketing approaches when promoting their locations to film producers – product …
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