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Bollywood in Britain : cinema, brand, discursive complex

Krämer, Lucia - 2016

Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences … brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays … with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of …