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Kommunikation kleiner und mittlerer Unternehmen
Meyer, Jörn-Axel (ed.) - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009767550
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Die Rolle der Kommunikation im Rahmen der Sanierung von mittelständischen Unternehmen
Achilles, Wolfgang - 2000
Persistent link: https://www.econbiz.de/10001462594
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Sustainability in small and medium-sized enterprises : an empirical investigation of drivers on individual, organizational, and network level
Kiefhaber, Eva - 2018 - 1st edition
SMEs have a substantial potential to improve the sustainability of the modern economy. This book presents three studies on drivers of business sustainability in SMEs. On an individual level, a qualitative study shows how owner-managers incorporate their own sustainability-related identities into...
Persistent link: https://www.econbiz.de/10011900752
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Modelle der integrierten Kommunikation
Boenigk, Michael - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 281-298). 2008
Persistent link: https://www.econbiz.de/10003759820
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Legitimierungsdruck und Corporate Social Responsibility bei KMU : empirische Ergebnisse aus dem Agribusiness
Heyder, Matthias - In: Nachhaltigkeit in kleinen und mittleren Unternehmen, (pp. 315-336). 2011
Persistent link: https://www.econbiz.de/10009242053
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Toward economic reward : corporate social responsibility communication of SMESs
Mulović, Ana; Hunjet, Anica; Kozina, Goran - In: Megatrend revija 12 (2015) 3, pp. 215-229
Persistent link: https://www.econbiz.de/10011428405
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Middle market companies : reaching stakeholders through strategic communication
Hutt, Roger W. - In: Journal of business strategy 36 (2015) 5, pp. 25-33
Persistent link: https://www.econbiz.de/10011504049
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Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
Einwiller, Sabine A.; Boenigk, Michael - In: Journal of marketing communications 18 (2012) 5, pp. 335-361
Persistent link: https://www.econbiz.de/10009673793