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Industrial marketing research
Cox, William E. - 1979 - graph. Darst
Persistent link: https://www.econbiz.de/10000048307
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Industrial market research workbook
Prout, T. P. - 1973
Persistent link: https://www.econbiz.de/10000050827
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Innovation, Wettbewerb und Marketing
Kliche, Mario - 1991
Persistent link: https://www.econbiz.de/10000088144
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Industrial marketing in Europe : an interaction approach
Mohamed, Nazeem S. - 1989
Persistent link: https://www.econbiz.de/10000785969
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Industrial marketing management
Hutt, Michael D.; Speh, Thomas W. - 1981
Persistent link: https://www.econbiz.de/10000054970
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Industriegütermarketing
Backhaus, Klaus; Voeth, Markus - 2007 - 8., vollst. neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003329921
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Industrial Marketing in Japan
1978
Persistent link: https://www.econbiz.de/10003472526
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Business-to-business-Kommunikation ... : Agenturportraits : GWA Profi ... : die erfolgreichsten B2B-Markenkampagnen
Gesamtverband Kommunikationsagenturen GWA - Frankfurt am Main : FAZIT Communication GmbH; früher: …; … - 2008-2017 ; damit Erscheinen eingestellt
Persistent link: https://www.econbiz.de/10003934452
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Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Smirnova, Maria; Henneberg, Stephan; Ashnai, Bahar; … - In: Industrial marketing management : the international … 40 (2011) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10008907889
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Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars - In: Jahrbuch Marketing ... : Trendthemen und Tendenzen (2010/11), pp. 237-252
Persistent link: https://www.econbiz.de/10003950167