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21
Marketing
von Solutions : Innovative Ansätze und Best Practices
Woisetschläger, David
-
2010
Persistent link: https://www.econbiz.de/10008756881
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22
Markenorientierung und -führung für B-to-B-Familienunternehmen : Determinanten, Erfolgsauswirkungen und instrumentelle Ausgestaltung
Schultheiss, Björn
-
2011
Persistent link: https://www.econbiz.de/10008756932
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23
Wissensentwicklungskompetenz im Business-to-Business-Bereich : Der einzelne Kunde als Wissensquelle
Griese, Ilka
-
2011
Persistent link: https://www.econbiz.de/10009172791
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24
Interaktionsplattformen und Kundenintegration in Industriegütermärkten : Akzeptanzfaktoren, Wettbewerbsvorteile und Kundennutzen am Beispiel des Maschinen- und Anlagenbaus
Ihlenburg, Ditmar
-
2012
Persistent link: https://www.econbiz.de/10009499515
Saved in:
25
Wachsamkeit in der industriellen Beschaffung : Dimensionen, Determinanten und Konsequenzen
Hansen, Felix
-
2009
Persistent link: https://www.econbiz.de/10004949844
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26
Wechselverhalten von industriellen Nachfragern : Empirische Untersuchung der Markenbindung im Industriegüterbereich
Mayer, Dorith
-
2009
Persistent link: https://www.econbiz.de/10004949855
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27
B-to-B-Markenführung : Grundlagen Konzepte Best Practice
Baumgarth, Carsten
-
2010
Persistent link: https://www.econbiz.de/10004955596
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28
Kompetenzorientierte Markenkooperationen von Energieversorgungsunternehmen im B2B-Kundenbereich
Peuser, Martina-Maria
-
2008
Persistent link: https://www.econbiz.de/10004957053
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29
Verhandlungen unter Unsicherheit auf Industriegütermärkten
Sandstede, Christoph
-
2010
Persistent link: https://www.econbiz.de/10004957102
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30
Kundenorientiert verkaufen im Technischen Vertrieb : Erfolgreiches Beziehungsmanagement im Business-to-Business
Rentzsch, Hans-Peter
-
2008
-
4., erweiterte Auflage
Persistent link: https://www.econbiz.de/10004919710
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