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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard (ed.) - 1993 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
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Industrial marketing management : the international journal for industrial and high-tech firms
European Association for Industrial Marketing Research - New York, NY [u.a.] : Elsevier - 1.1971/72 - 43.2014; volume 44 (2015)-
Persistent link: https://www.econbiz.de/10000351722
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Erfolgsstrategien in der Investitionsgüterindustrie
Hofmaier, Richard (ed.) - 1995
Persistent link: https://www.econbiz.de/10000542418
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Dynamik im Messe-Marketing der deutschen Investitionsgüterindustrie
Helmich, Heike - 1998
Persistent link: https://www.econbiz.de/10000651161
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Segmenting the industrial market
Bonoma, Thomas V.; Shapiro, Benson P. - 1983
Persistent link: https://www.econbiz.de/10000664026
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Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz (ed.);  … - 1997
Persistent link: https://www.econbiz.de/10000634063
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Industrial marketing research : management and technique
Stacey, Nicholas Anthony Howard; Wilson, Aubrey - 1963
Persistent link: https://www.econbiz.de/10000675022
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Industrial marketing : a German-American perspective ; with 29 tables
Wilson, David T.; Albers, S. - 1986
Persistent link: https://www.econbiz.de/10000071588
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Industrial marketing
Dodge, H. R.; Dodge, H. Robert - 1970
Persistent link: https://www.econbiz.de/10000042158
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Industrial marketing
Hill, Richard M.; Alexander, Ralph S.; Cross, James S. - 1975 - 4. ed., 1. print
Persistent link: https://www.econbiz.de/10000042194