Part I. Myths and realities of management -- 1. Is there a link between corporate culture and profit? -- 2. Different ways of understanding an organization -- 3. What are companies for -- Part II. In search of purpose -- 4. Cultural problems today -- 5.The missions of a company -- 6. The values...

Corporate purpose has appealed to researchers and practitioners in recent years as an answer to the challenges faced by companies. The purpose is to be able to unite the workforce and direct employees towards an inspirational goal beyond the company's profit. This shared purpose must be...

Understanding what drives effective purpose implementation is the key to making more meaningful organizations. Most studies on the subject of purpose focus on two of its dimensions: formulation (knowledge) and practical application (contribution). However, for it to be effectively implemented in...