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Brand love: Emotionality and development of its elements across the relationship lifecycle
Schmid, David A.; Huber, Frank - In: Psychology & Marketing 36 (2019) 4, pp. 305-320
Persistent link: https://www.econbiz.de/10012083961
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The suffering company : Consumer compassion towards companies exposed to negative events
Meyer, Frederik; Huber, Frank; Huber, Stephanie - In: Psychology & Marketing 36 (2019) 4, pp. 321-341
Persistent link: https://www.econbiz.de/10012083962
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Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland; Huber, Frank; Sattler, Henrik; Steiner, … - 2008
Persistent link: https://www.econbiz.de/10003716931
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Preisfairness als Schlüssel zur Kundenzufriedenheit
Herrmann, Andreas; Huber, Frank; Wricke, Martin - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 311-333). 2008
Persistent link: https://www.econbiz.de/10003744938
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Der Zusammenhang zwischen Produktqualität, Kundenzufriedenheit und Unternehmenserfolg
Huber, Frank; Herrmann, Andreas; Braunstein, Christine - In: Kundenorientierte Unternehmensführung : …, (pp. 69-85). 2009
Persistent link: https://www.econbiz.de/10003786488
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Ein schema- und einstellungstheoretischer Ansatz zur Erklärung der Kaufabsicht bei radikalen Innovationen
Regier, Stefanie; Huber, Frank; Herrmann, Andreas - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 205-220
Persistent link: https://www.econbiz.de/10003779647
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Conjoint analysis as an instrument of market research practice
Gustafsson, Anders; Herrmann, Andreas; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 5-46). 2003
Persistent link: https://www.econbiz.de/10001997264
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On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank; Herrmann, Andreas; Gustafsson, Anders - In: Conjoint measurement : methods and applications ; with …, (pp. 209-234). 2003
Persistent link: https://www.econbiz.de/10001997884
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Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas; Schmidt-Gallas, Dirk; Huber, Frank - In: Conjoint measurement : methods and applications ; with …, (pp. 305-329). 2003
Persistent link: https://www.econbiz.de/10001998020