Guttman, Howard M.; Hawkes, Richard S. - In: Journal of Business Strategy 25 (2004) 1, pp. 34-38
Increasingly, the big‐bang approach to strategy is being discredited. No longer does the top team head up to the mountaintop for a strategic retreat and descend with the new tablets, which are then foisted on an unsuspecting organization. Nowadays, strategy is viewed more as a dynamic,...