If you?re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading...

Intro -- Title -- Copyright -- Contents -- FOREWORD -- INTRODUCTION -- SECTION I Mastering The New Media Marketplace -- CHAPTER 1. The New Media Revolution: Cash in with the cultural tsunami sweeping the international marketplace -- CHAPTER 2. The New Media Marketplace: How to work with (and win...

Intro -- Title -- Copyright -- Contents -- Really Important Note -- Foreword -- Preface -- Chapter 1 The Problem With Brand -- Chapter 2 What Is Brand Really? -- Chapter 3 The Shining Brand On The Hill -- Chapter 4 The Sound Of A One-Man Brand Laughing All The Way To The Bank -- Chapter 5 The...