Verlagstext: "...Doch echte Innovation ist mehr als eine Frage technologischen Fortschritts. Innovative Produkte und …

The literature of innovation is full of calls to become more creative and inspiring: but it has less to say on the … thinking and practice in innovation, strategy, marketing, design, intellectual property and finance …Breakthroughs in value -- Market-led innovation -- Outsmarting the competition -- Designing better customer experiences …

users in innovation -- Protecting the right to innovate : our innovation "wetlands" / Andrew W. Torrance and Eric von Hippel …, Robin Williams and Luciana D?Adderio -- Innovation practices and user communities -- Innovation in civil society : the socio …-material dynamics of a community innovation / Stefan Verhaegh, Ellen van Oost, and Nelly Oudshoorn -- User communities as multi …

Introduction -- The basic diffusion pattern of an innovation -- The whole is bigger than the sum of its (diffusion and … customer lifetime value) parts -- Don't just stand there: do something! growing innovation equity through marketing actions … generation -- Innovation equity makes the world go round -- Making the framework "work" for you …