users in innovation -- Protecting the right to innovate : our innovation "wetlands" / Andrew W. Torrance and Eric von Hippel …, Robin Williams and Luciana D?Adderio -- Innovation practices and user communities -- Innovation in civil society : the socio …-material dynamics of a community innovation / Stefan Verhaegh, Ellen van Oost, and Nelly Oudshoorn -- User communities as multi …

Introduction -- The basic diffusion pattern of an innovation -- The whole is bigger than the sum of its (diffusion and … customer lifetime value) parts -- Don't just stand there: do something! growing innovation equity through marketing actions … generation -- Innovation equity makes the world go round -- Making the framework "work" for you …

really agree on how to do it, especially for truly radical new products and services. In Innovation Equity, Elie Ofek, Eitan …