Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Branchenübergreifende Analyse...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,390
Economics
23,459
Brand management
17,189
Markenführung
17,184
Wirtschaftswissenschaft
16,256
Consumer behaviour
9,154
Konsumentenverhalten
9,019
Theorie
8,445
Theory
8,410
Markenimage
7,289
Brand image
7,131
Markenartikel
5,504
Brand
5,425
Marketingmanagement
4,760
Marketing management
4,525
Deutschland
4,455
Germany
3,516
Relationship marketing
3,459
Beziehungsmarketing
3,432
USA
3,002
History of economic thought
2,940
Ökonomische Ideengeschichte
2,939
United States
2,753
marketing
2,593
Markenpolitik
2,474
Wirtschaftswissenschaften
2,436
Welt
2,312
World
2,301
Online-Marketing
2,238
Internet marketing
2,212
Social Web
2,191
Social web
2,187
economics
1,961
Management
1,826
Wirtschaftstheorie
1,802
Strategisches Management
1,689
Werbung
1,542
Wirtschaftspolitik
1,408
Advertising
1,397
Werbewirkung
1,345
more ...
less ...
Online availability
All
Undetermined
16,806
Free
16,575
Type of publication
All
Book / Working Paper
42,237
Article
32,807
Journal
3,264
Other
524
Database
19
Type of publication (narrower categories)
All
Article in journal
18,612
Aufsatz in Zeitschrift
18,612
Aufsatz im Buch
5,445
Book section
5,445
Graue Literatur
4,968
Non-commercial literature
4,968
Collection of articles of several authors
3,246
Sammelwerk
3,246
Hochschulschrift
2,501
Working Paper
2,221
Aufsatzsammlung
2,088
Arbeitspapier
1,930
Thesis
1,826
Lehrbuch
1,819
Konferenzschrift
1,614
research-article
1,540
Textbook
1,508
Bibliografie enthalten
812
Bibliography included
812
Case study
811
Fallstudie
811
Conference proceedings
790
Dissertation u.a. Prüfungsschriften
737
Rezension
540
No longer published / No longer aquired
490
Festschrift
418
Ratgeber
345
review-article
343
Guidebook
316
Collection of articles written by one author
306
Sammlung
306
Handbook
300
Handbuch
300
Reprint
298
Bibliografie
287
Wörterbuch
278
review
277
Mehrbändiges Werk
275
Multi-volume publication
275
conceptual-paper
259
more ...
less ...
Language
All
English
46,154
German
16,271
Undetermined
13,122
Russian
753
French
690
Hungarian
607
Spanish
566
Polish
323
Italian
265
Portuguese
134
Romanian
106
Ukrainian
88
Czech
76
Croatian
69
Bulgarian
67
Dutch
51
Serbian
51
Swedish
48
Japanese
44
Slovak
43
Lithuanian
39
Danish
38
Turkish
35
Slovenian
25
Arabic
23
Finnish
20
Norwegian
19
Macedonian
16
Chinese
12
Belarusian
11
Bosnian
9
Korean
9
Kazakh
8
Albanian
8
Modern Greek (1453-)
7
Afrikaans
6
Azerbaijani
6
Latvian
6
Multiple languages
6
Georgian
4
more ...
less ...
Author
All
Meffert, Heribert
275
Kotler, Philip
230
Bruhn, Manfred
227
Burmann, Christoph
159
Esch, Franz-Rudolf
145
Pepels, Werner
132
Huber, Frank
104
Ahlert, Dieter
102
Baumgarth, Carsten
97
Irwin, Scott H.
94
Bauer, Hans H.
91
Wiedmann, Klaus-Peter
91
Keller, Kevin Lane
84
Tomczak, Torsten
84
Melewar, T. C.
81
Fritz, Wolfgang
77
Frey, Bruno S.
75
Kaiser, Harry M.
75
Belz, Christian
71
Homburg, Christian
69
Wilson, William W.
62
Colander, David C.
61
Good, Darrel L.
61
Kirchgeorg, Manfred
60
Samuels, Warren J.
57
Brown, Stephen
56
Backhouse, Roger
52
Reinecke, Sven
52
Jabbar, Mohammad A.
51
McDonald, Malcolm
51
Balmer, John M. T.
50
Boettke, Peter J.
50
Kreutzer, Ralf T.
50
Sheth, Jagdish N.
50
Zentes, Joachim
50
Armstrong, Gary
49
Jayne, Thomas S.
49
Dichtl, Erwin
47
Herrmann, Andreas
47
McCloskey, Deirdre N.
47
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
555
eSocialSciences
331
Springer Fachmedien Wiesbaden
264
Department of Agricultural, Food and Resource Economics, Michigan State University
239
Inter-American Development Bank
221
International Monetary Fund / Research Dept
190
Charles H. Dyson School of Applied Economics and Management, Cornell University
189
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
158
Department of Agribusiness and Applied Economics, North Dakota State University
155
International Association of Agricultural Economists - IAAE
146
Southern Agricultural Economics Association - SAEA
143
European Association of Agricultural Economists - EAAE
141
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Graduate School of Business and Economics (GSBE), School of Business and Economics
119
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
117
Economic Research Service, Department of Agriculture
113
Edward Elgar Publishing
112
National Bureau of Economic Research
110
Australian Agricultural and Resource Economics Society - AARES
108
Varazdin Development and Entrepreneurship Agency
107
African Association of Agricultural Economists - AAAE
100
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
98
American Marketing Association
97
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Université Paris-Dauphine (Paris IX)
74
Department of Agricultural and Resource Economics, University of California-Berkeley
72
Office of the Chief Economist, Department of Agriculture
72
Sveučilište Sjever
59
American Enterprise Institute
58
Tilburg University, School of Economics and Management
53
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Princeton University Press
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
41
Western Agricultural Economics Association - WAEA
40
American Economic Association
39
HAL
38
Verlag Dr. Kovač
35
Gesellschaft zur Erforschung des Markenwesens
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
more ...
less ...
Published in...
All
SpringerLink / Bücher
925
Journal of business research : JBR
751
The journal of brand management : an international journal
566
European Journal of Marketing
471
The journal of product & brand management
391
Working Papers / eSocialSciences
331
International Journal of Social Economics
316
Journal of retailing and consumer services
299
Springer eBook Collection
295
Journal of Economic Studies
268
Industrial marketing management : the international journal for industrial and high-tech firms
220
IDB Publications (Working Papers)
212
Springer eBook Collection / Business and Economics
210
Journal of Food Distribution Research
208
European journal of marketing : EJM
203
Marketing Intelligence & Planning
200
IMF staff papers : a quarterly journal of the IMF
197
Journal of economic literature
182
Journal of marketing management : MM
173
Europäische Hochschulschriften / 5
163
Management Science
162
MPRA Paper
159
Marketing intelligence & planning
159
Management science : journal of the Institute for Operations Research and the Management Sciences
150
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
146
Journal of strategic marketing
145
Journal of marketing
144
Journal of the Academy of Marketing Science
140
The economic journal : the journal of the Royal Economic Society
140
Journal of Agricultural and Applied Economics
134
Psychology & marketing
130
Asia Pacific journal of marketing and logistics
122
Edward Elgar E-Book Archive
122
Journal of marketing communications
122
Research Memorandum / Graduate School of Business and Economics (GSBE), School of Business and Economics
119
Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
117
Journal of Consumer Marketing
116
Gabler Edition Wissenschaft
115
Research
113
Lehrbuch
111
more ...
less ...
Source
All
ECONIS (ZBW)
52,287
USB Cologne (EcoSocSci)
11,584
RePEc
9,435
Other ZBW resources
2,808
BASE
1,847
EconStor
545
USB Cologne (business full texts)
256
OLC EcoSci
83
ArchiDok
6
more ...
less ...
Showing
1
-
10
of
78,851
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Retail
marketing
and branding : a definitive guide to maximizing ROI
Perrey, Jesko
;
Spillecke, Dennis
-
2013
-
2nd ed.
Persistent link: https://www.econbiz.de/10010126467
Saved in:
2
Retail
marketing
and branding : a definitive guide to maximizing ROI ; [perspectives on consumer industries & retail]
Perrey, Jesko
(
ed.
);
Spillecke, Dennis
(
ed.
)
-
2011
-
1. publ.
Persistent link: https://www.econbiz.de/10009542088
Saved in:
3
Handelsmarketing : Grundlagen der marktorientierten Führung von Handelsbetrieben
Ahlert, Dieter
-
2007
Persistent link: https://www.econbiz.de/10004900100
Saved in:
4
Muster erfolgreicher Internationalisierung von Handelsunternehmen : Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks
Schwarz, Sandra
-
2009
Persistent link: https://www.econbiz.de/10004937648
Saved in:
5
Absatzkanalkoordination durch Hersteller-Handels-Konditionen : Eine spiel- und verhandlungstheoretische Untersuchung
Kunter, Marcus
-
2009
Persistent link: https://www.econbiz.de/10004938836
Saved in:
6
Lösungsorientierung von Handelsunternehmen : Konzeption und Erfolgsmessung
Kawohl, Julian M.
-
2010
Persistent link: https://www.econbiz.de/10004955618
Saved in:
7
How to write and publish a book review in a
marketing
journal
Gringarten, Hagai
;
Fernández-Calienes, Raúl
-
2014
Persistent link: https://www.econbiz.de/10010489222
Saved in:
8
Dienstleistungsmarken : Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2008
Persistent link: https://www.econbiz.de/10004281590
Saved in:
9
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
10
Erfolgswirkungen von Markenallianzen
Vogel, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009695690
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
