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91
Markenarchitektur : Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke
Strebinger, Andreas
-
2010
-
2., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004959251
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92
Markenkraft zum Nulltarif : Der Trick mit den Resonanzfeldern
Brandmeyer, Klaus
-
2011
Persistent link: https://www.econbiz.de/10009022404
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93
Corporate Branding im Spannungsfeld von Unternehmensund Marketingkommunikation : Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Süss, Werner
-
2011
Persistent link: https://www.econbiz.de/10009022409
Saved in:
94
Markenerfolg durch Brand Communities : Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian
-
2011
Persistent link: https://www.econbiz.de/10009022414
Saved in:
95
Markenpsychologie : Wie Marken wirken - Was Marken stark macht
Gutjahr, Gert
-
2011
Persistent link: https://www.econbiz.de/10009361450
Saved in:
96
Die Unternehmensmarke in den Geschäftsbeziehungen von Medienunternehmen : Eine Untersuchung am Beispiel von Film- und Fernsehproduktionsunternehmen
Thürbach, Kai
-
2011
Persistent link: https://www.econbiz.de/10009363068
Saved in:
97
Brand Evolution : Moderne Markenführung im digitalen Zeitalter
Theobald, Elke
-
2011
Persistent link: https://www.econbiz.de/10009363075
Saved in:
98
Social Branding : Strategien - Praxisbeispiele - Perspektiven
Schulten, Matthias
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2012
Persistent link: https://www.econbiz.de/10009600709
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99
Leadership Branding : Wie Sie Führung wirksam und Ihr Unternehmen zu einer starken Marke machen
Grubendorfer, Christina
-
2012
Persistent link: https://www.econbiz.de/10009600718
Saved in:
100
Symbole als Instrumente der Markenführung : Eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berücksichtigung von Stadtmarken
Müller, Andreas
-
2012
Persistent link: https://www.econbiz.de/10009600933
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