Mensah, Ishmael (ed.); Balasubramanian, Kandappan (ed.); … - 2022 - 1st ed. 2022.
Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging … economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special … events and destination marketing strategies in emerging economies in Asia -- Chapter 4: Competitiveness of emerging economies …