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Nachfragerorientierte Präferen...
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Meffert, Heribert
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136
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108
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103
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101
Lusk, Jayson L.
101
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100
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100
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97
Ravallion, Martin
97
Irwin, Scott H.
94
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91
Fritz, Wolfgang
90
Gierl, Heribert
90
Alkire, Sabina
88
Phau, Ian
88
Bagozzi, Richard P.
78
Foxall, Gordon R.
78
Diewert, Walter E.
76
Usman, Osly
76
Dwivedi, Yogesh Kumar
74
Spiller, Achim
74
Walsh, Gianfranco
72
Septianto, Felix
70
Belz, Christian
69
Khare, Arpita
69
Loureiro, Sandra Maria Correia
69
Nayga, Rodolfo M.
69
Wansink, Brian
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Tomczak, Torsten
67
Kirchgeorg, Manfred
66
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Psychology & marketing
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Asia Pacific journal of marketing and logistics
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Tourism management : research, policies, practice
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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Journal of retailing
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Journal of international consumer marketing
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Springer eBook Collection
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Journal of business ethics : JOBE
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Discussion paper series / IZA
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Marketing intelligence & planning
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International Journal of Social Economics
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Journal of marketing communications
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Cogent business & management
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Marketing letters : a journal of research in marketing
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Technological forecasting & social change : an international journal
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International journal of retail & distribution management
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ECONIS (ZBW)
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1
Flatrates und die Faszination grenzenlosen Konsums : Eine empirische Studie in der Mobilfunkbranche
Heidenreich, Sven
-
2008
Persistent link: https://www.econbiz.de/10004919758
Saved in:
2
Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma
-
2009
Persistent link: https://www.econbiz.de/10003902507
Saved in:
3
Nachfragerorientierte Präferenzmessung : Bestimmung zielgruppenspezifischer Eigenschaftssets auf Basis von Kundenbedürfnissen
Steiner, Michael
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438711
Saved in:
4
Präferenzmessung bei inkrementellen Innovationen : Entwicklung neuartiger Aufwärmphasen auf Basis der Erkenntnisse der Adoptions- und Präferenzforschung
Pabst, Reinhold
-
2010
-
1., Aufl.
Persistent link: https://www.econbiz.de/10008668320
Saved in:
5
Präferenzmessung und Preisgestaltung im Umfeld komplexer Produkte
Schaaf, René
-
2010
Persistent link: https://www.econbiz.de/10009491018
Saved in:
6
Validität computergestützter Verfahren der Präferenzmessung : eine meta-analytische Untersuchung und Vorstellung neuer conjointanalytischer Lösungsansätze
Selka, Sebastian
-
2013
Persistent link: https://www.econbiz.de/10013427309
Saved in:
7
Der Effekt der Präsentationsform auf die Prognosefähigkeit frühzeitiger Konzepttests : empirische Analysen unter Berücksichtigung des objektiven und subjektiven Konzeptverständniss...
Buff, Philipp
-
2018
Persistent link: https://www.econbiz.de/10013427424
Saved in:
8
Nachfragerorientierte Präferenzmessung : Bestimmung zielgruppenspezifischer Eigenschaftssets auf Basis von Kundenbedürfnissen
Steiner, Michael
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515513
Saved in:
9
Methoden der Präferenzmessung von Kunden : ein Vergleich des Adaptiven Self-Explicated Verfahrens mit der Adaptiven Conjoint Analyse
Schäfer, Christjan
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004922084
Saved in:
10
Artificial three-dimensional stimulus presentation formats and their effects on the measurement of consumer preferences
Berneburg, Alma
-
2009
Persistent link: https://www.econbiz.de/10004952705
Saved in:
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