– Marketing initiatives need to buy into the current “designer parents” trend and play to the aspirational, fashionable aspects of … types, could inform public policy and marketing decisions.  …

Purpose – The marketing of food products to children through online media has grown rapidly in recent years … marketing of food to children. This study seeks to examine policies related to food marketing in three high‐income countries … online marketing of food products to children in the three countries studied in the authors' research, France, Spain, and the …

benchmarked around the world. Addresses the need to introduce TQM programmes differently to the sales and marketing or … of marketing (such as the four Ps) have themselves been used to “sell” TQM to the sales and marketing functions. Examines … the difficulties in measuring the success of the quality process in a sales and marketing group.  …

Addresses the question of whether registration is appropriate for the sales and marketing divisions within companies in … the light of Kodak Ltd′s experience of registering the marketing, sales and Customer service department of their Health … Sciences Division to Marketing Quality Assurance. Looks at the reasons behind their registration, considers that weekly …

mind the move towards product parity. Considers that the role of marketing is vitally important in building TPQ, as a good …

and useful for quality improvement – hence “appreciative”. Particular reference is made to a sales and marketing system …

Asserts that by marketing quality, organisations can better ensure that their customers get both the product and … rather than through the eyes of customers, and that marketing quality is the competitive edge in TQM. Asserts that marketing … marketing and quality must come together if organisations are to succeed in an increasingly competitive marketplace.  …

Purpose – This paper aims to, by having a marketing perspective, assess the potential of Manisa for religious tourism … products, referring to religious monuments and sites in this study, and other marketing mix elements like possible ways of …. Social implications – With the rising popularity of experiential and event marketing, tourists coming to Manisa to see …

The importance of tourism in Spain has not been accompanied by variety of marketing studies and research. In this paper … the two great factors contributing to the slow development of tourism marketing in Spain are identified. On the one hand … itself and the passive orientation of marketing. Next the contributions emanating from Spanish tourism marketing circles are …