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1
Die 11 Irrtümer über Social Media : Was Sie über
Marketing
und Reputationsmanagement in sozialen Netzwerken wissen sollten
Wolber, Hendrik
-
2012
Persistent link: https://www.econbiz.de/10009695757
Saved in:
2
Multisensuelle Unternehmenskommunikation : Erfolgreicher Markenaufbau durch die Ansprache aller Sinne
Haug, Andrea
-
2012
-
2012
Persistent link: https://www.econbiz.de/10009499411
Saved in:
3
Organisation der Integrierten
Kommunikation
: Entwicklung eines prozessorientierten Organisationsansatzes
Ahlers, Grit Mareike
-
2006
Persistent link: https://www.econbiz.de/10004920197
Saved in:
4
Integrierte
Kommunikation
in den deutschsprachigen Ländern : Bestandsaufnahme in Deutschland, Österreich und der Schweiz
Bruhn, Manfred
-
2006
Persistent link: https://www.econbiz.de/10004920206
Saved in:
5
Unternehmenskommunikation bei Privatisierungen öffentlicher
Unternehmen
: Ein Beitrag zur Analyse der Akzeptanz des Privatisierungsvorhabens der Deutschen Bahn AG
Dettmers, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10004921281
Saved in:
6
Integrierte Unternehmenskommunikation : Systemgestützte Umsetzung der Informationellen Aufgaben
Odermatt, Sven
-
2009
Persistent link: https://www.econbiz.de/10004940611
Saved in:
7
Marken- und Kommunikationsmanagement im B-to-B-Geschäft : Clever positionieren, erfolgreich kommunizieren
Masciadri, Peter
-
2010
Persistent link: https://www.econbiz.de/10008687829
Saved in:
8
Kommunikationscontrolling in Verbindung mit Zielgrößen des Markenwertes : Eine methodische Herangehensweise und Prüfung an einem Fallbeispiel
Pfefferkorn, Eva Julia
-
2009
Persistent link: https://www.econbiz.de/10004949856
Saved in:
9
Die Zusammenarbeit mit Agenturen bei der Integrierten
Kommunikation
: Anforderungen, Umsetzung und empirische Befunde aus Unternehmenssicht
Bruhn, Manfred
-
2010
Persistent link: https://www.econbiz.de/10004959192
Saved in:
10
Corporate Branding im Spannungsfeld von Unternehmensund Marketingkommunikation : Grundlagen, Fallstudien und empirische Erkenntnisse in Commodity-Branchen
Süss, Werner
-
2011
Persistent link: https://www.econbiz.de/10009022409
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