Die Diffusion des Internets ermöglicht Konsumenten seit Mitte der neunziger Jahre, Einkäufe über den Internethandel (E-Commerce) zu tätigen. Konsumgüterherstellern bietet der E-Commerce eine strategische Option zur Steigerung der Ausschöpfung des Kundenpotenzials und zur Intensivierung der...

Purpose – The important influence of peer recommendations on consumer purchases has been strongly established. However, the growth of electronic discussion boards has created a channel for online word‐of‐mouth (OWOM) between people who have never met. This study aims to examine and compare...

Purpose – This study aims to investigate the impact of perceived value on customer intention to use the internet as a retailing platform and, more specifically, the impact that perceived value (comprising functional, social, emotional and epistemic values) has on Taiwanese customer intention...

Purpose – The purpose of this paper is to help Taiwan TV‐shopping companies to effectively select the key capabilities by introducing a multiple criteria decision‐making method, the analytic network process (ANP), that has been employed in many areas of managerial decision making....

Purpose – The paper aims to empirically investigate the relationship between perceived service quality, satisfaction, trust, and loyalty in e‐commerce settings in two cultures – Malaysian and Qatari – at the level of construct dimensions. Design/methodology/approach – A survey method...

Purpose – The purpose of this paper is to highlight the significance of relationship quality factors (customer satisfaction, e‐trust, and e‐commitment) on positive word of mouth (WOM) in online retailing. Design/methodology/approach – The relative importance of site characteristics in...

Purpose – The rapid changing internet environment has created a competitive business landscape, which provides opportunities and challenges for a variety of businesses. One of these opportunities includes conducting businesses online. Online transaction systems enable users to buy and make...