//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising and hotel manageme...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Management
46,235
Werbung
13,854
Advertising
9,853
Theorie
9,308
Theory
9,140
Deutschland
8,716
Marketing
7,768
Germany
6,891
Hotel industry
6,410
Hotellerie
6,408
Konsumentenverhalten
5,631
Consumer behaviour
5,617
USA
4,769
Werbewirkung
4,099
United States
4,024
Advertising effects
3,983
Unternehmen
3,851
management
3,543
Strategisches Management
3,343
Gastgewerbe
3,279
Marketingmanagement
3,084
Hospitality industry
3,060
Online-Marketing
2,886
Internet marketing
2,781
Managers
2,777
Führungskräfte
2,742
Marketing management
2,608
Beziehungsmarketing
2,383
Relationship marketing
2,377
Electronic Commerce
2,243
Markenführung
2,134
Welt
2,126
Brand management
2,125
Betriebswirtschaftslehre
2,116
World
2,093
Strategic management
1,992
Aufsatzsammlung
1,975
Business economics
1,859
Innovation
1,776
Multinationales Unternehmen
1,775
more ...
less ...
Online availability
All
Undetermined
17,706
Free
11,660
Type of publication
All
Book / Working Paper
66,666
Article
31,066
Journal
1,940
Other
747
Database
2
Type of publication (narrower categories)
All
Article in journal
19,746
Aufsatz in Zeitschrift
19,746
Hochschulschrift
6,483
Graue Literatur
5,054
Non-commercial literature
5,054
Collection of articles of several authors
4,796
Sammelwerk
4,796
Thesis
4,610
Aufsatz im Buch
4,463
Book section
4,463
Aufsatzsammlung
3,667
Lehrbuch
3,354
Textbook
2,740
Dissertation u.a. Prüfungsschriften
2,434
Working Paper
2,355
Arbeitspapier
2,202
Konferenzschrift
2,085
Bibliografie enthalten
1,701
Bibliography included
1,701
Case study
1,146
Fallstudie
1,146
Conference proceedings
963
research-article
904
Bibliographie
893
Ratgeber
772
Guidebook
670
Handbook
645
Handbuch
645
Glossar enthalten
447
Glossary included
447
Festschrift
411
Amtsdruckschrift
344
Government document
344
Wörterbuch
270
Fallstudiensammlung
257
Article
255
Statistik
247
Bibliografie
238
Mehrbändiges Werk
208
Multi-volume publication
208
more ...
less ...
Language
All
English
57,591
German
31,046
Undetermined
8,748
Hungarian
1,197
French
1,033
Russian
490
Polish
287
Spanish
161
Italian
127
Swedish
116
Dutch
60
Ukrainian
59
Czech
58
Romanian
55
Danish
40
Bulgarian
39
Portuguese
38
Slovenian
31
Finnish
30
Croatian
28
Serbian
27
Lithuanian
25
Norwegian
21
Slovak
19
Turkish
9
Malay (macrolanguage)
8
Afrikaans
7
Estonian
6
Macedonian
6
Chinese
6
Korean
4
Latvian
4
Arabic
3
Modern Greek (1453-)
3
Multiple languages
3
Albanian
3
Thai
3
Bosnian
2
Hebrew
2
Japanese
2
more ...
less ...
Author
All
Bruhn, Manfred
289
Meffert, Heribert
204
Pepels, Werner
193
Kotler, Philip
175
Bloom, Nicholas
158
Homburg, Christian
140
Wiedmann, Klaus-Peter
129
Van Reenen, John
126
Huber, Frank
123
Drucker, Peter F.
99
Bauer, Hans H.
95
Belz, Christian
89
Diller, Hermann
89
Esch, Franz-Rudolf
88
Tomczak, Torsten
81
Fritz, Wolfgang
80
Holst, Elke
79
Law, Chun Hung Roberts
78
Wirtz, Bernd W.
78
Sadun, Raffaella
76
Kirsch, Anja
71
Ahlert, Dieter
70
Han, Heesup
68
Warner, Malcolm
68
Kreutzer, Ralf T.
67
Schreyögg, Georg
67
Wrohlich, Katharina
67
Burmann, Christoph
66
Sträßer, Anne-Katrin
65
Hinterhuber, Hans H.
63
Backhaus, Klaus
60
Kaiser, Harry M.
60
Kuß, Alfred
59
Eisend, Martin
58
Berndt, Ralph
57
Heinemann, Gerrit
57
Karatepe, Osman M.
57
Albach, Horst
55
Albers, Sönke
55
Corsten, Hans
55
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
661
National Bureau of Economic Research
142
Verlag Dr. Kovač
98
Université Paris-Dauphine (Paris IX)
96
Edward Elgar Publishing
87
De Gruyter Oldenbourg
79
OECD
77
Verlag Franz Vahlen
73
Haufe-Lexware GmbH & Co. KG
72
Springer-Verlag GmbH
67
Varazdin Development and Entrepreneurship Agency
65
IGI Global
64
Springer Gabler <Firma>
60
HAL
57
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
51
World Bank Group
50
W. Kohlhammer GmbH
43
Books on Demand GmbH <Norderstedt>
37
Harvard Graduate School of Business Administration
37
Springer International Publishing
36
Gesellschaft zur Erforschung des Markenwesens
35
Nomos Verlagsgesellschaft
34
UVK Verlagsgesellschaft mbH
33
Peter Lang GmbH
31
Wiley-VCH
31
International Monetary Fund
30
eSocialSciences
30
Cornell - Center for Advanced Human Resource Studies
29
RWTH Aachen
29
ToKnowPress
29
Campus Verlag
28
Erich-Schmidt-Verlag
28
Uni-Taschenbücher GmbH
28
American Marketing Association
27
Faculté des sciences de l'administration, Université Laval
26
Sveučilište Sjever
26
Bertelsmann Stiftung
25
Organisation for Economic Co-operation and Development
25
Shaker Verlag
24
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,979
International journal of hospitality management
1,211
Springer eBook Collection
536
International journal of contemporary hospitality management
527
Gabler Edition Wissenschaft
403
Springer eBook Collection / Business and Economics
387
Tourism management : research, policies, practice
366
Europäische Hochschulschriften / 5
362
Research
296
Lehrbuch
278
Journal of business research : JBR
275
Journal of hospitality marketing & management
255
Journal of advertising research
236
Tourism economics : the business and finance of tourism and recreation
229
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
184
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
184
Journal of advertising : official publication of the American Academy of Advertising
170
Management Decision
169
Journal of marketing communications
147
Journal of travel and tourism marketing
144
European research studies
141
NBER working paper series
138
Tourism management perspectives : TMP
138
Management science : journal of the Institute for Operations Research and the Management Sciences
137
Working paper / National Bureau of Economic Research, Inc.
133
essentials
131
Springer eBook Collection / Business and Management
116
European journal of operational research : EJOR
114
NBER Working Paper
114
Edward Elgar E-Book Archive
113
Journal of business ethics : JOBE
113
Gabler Research
110
Neue betriebswirtschaftliche Forschung : Nbf
110
Journal of hospitality and tourism insights
106
The service industries journal
104
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
99
Leadership & Organization Development Journal
98
Economics Papers from University Paris Dauphine
96
more ...
less ...
Source
All
ECONIS (ZBW)
65,563
USB Cologne (EcoSocSci)
26,365
RePEc
3,196
BASE
2,605
Other ZBW resources
1,633
EconStor
512
USB Cologne (business full texts)
334
OLC EcoSci
178
ArchiDok
35
more ...
less ...
Showing
1
-
10
of
100,421
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Costumer service and hotel
management
Metti, M. C.
-
2008
Persistent link: https://www.econbiz.de/10004928836
Saved in:
2
Naming rights : legacy gifts and corporate money
Burton, Terry
-
2008
Persistent link: https://www.econbiz.de/10004919672
Saved in:
3
Fundraising
management
: analysis, planning and practice
Sargeant, Adrian
;
Jay, Elaine
-
2014
-
Third edition
Persistent link: https://www.econbiz.de/10010410956
Saved in:
4
Fundraising
management
: analysis, planning and practice
Sargeant, Adrian
;
Jay, Elaine
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003830854
Saved in:
5
Nonprofit marketing : marketing
management
for charitable and nongovernmental organizations
Knowles, Patricia A.
;
Gomes, Roger
-
2006
Persistent link: https://www.econbiz.de/10004526124
Saved in:
6
The business of event planning : behind-the-scenes secrets of successful special events
Allen, Judy
-
2002
Persistent link: https://www.econbiz.de/10004720033
Saved in:
7
Hotel
management
and administration
Metti, M. C.
-
2008
Persistent link: https://www.econbiz.de/10004925584
Saved in:
8
International hospitality
management
: concepts and cases
Clarke, Alan
;
Ch'en, Wei
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10004893812
Saved in:
9
Hotel
management
Chakravarti, B. K.
-
2009
Persistent link: https://www.econbiz.de/10004927257
Saved in:
10
Organisation and
management
of hotels
Kochhar, B. K.
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10004927274
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->