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Image-Design : Corporate Identity für Firmen, Marken und Produkte
Chajet, Clive; Shachtman, Tom - 1995
Persistent link: https://www.econbiz.de/10014022126
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Unternehmenspublizität und Kapitalkosten
Häußler, Matthias - 2008
Persistent link: https://www.econbiz.de/10013432866
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The handbook of crisis communication
Coombs, W. Timothy (ed.); Holladay, Sherry J. (ed.) - 2023 - Second edition
"Written as a tool for both researchers and communication managers, The Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Incorporating the views and research of more than 50 top scholars, the book...
Persistent link: https://www.econbiz.de/10013461705
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What were they thinking? : crisis communication, the good, the bad, and the totally clueless
Adubato, Steve - 2008
Persistent link: https://www.econbiz.de/10004925120
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The practice of public relations
Seitel, Fraser P. - 2011 - 11. ed., Internat. ed.
Persistent link: https://www.econbiz.de/10004952458
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Ist Public Relations eine Wissenschaft? : eine Einführung
Avenarius, Horst (contributor) - 1992
Persistent link: https://www.econbiz.de/10000842646
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Experts in action : inside public relations
Cantor, Bill - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000797308
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Public relations for sales and marketing management
Wragg, David W. - 1987
Persistent link: https://www.econbiz.de/10000756719
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PR-Management by Matrix : [Erfolgs-Strategien für die 90er Jahre ; mit über 100 Fallbeispielen]
Wallinger, Albin - 1994
Persistent link: https://www.econbiz.de/10000552047
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The handbook of strategic public relations & integrated communications
Caywood, Clarke L. (ed.); Bace, John A. (contributor) - 1997
Persistent link: https://www.econbiz.de/10000601693