Fígaro Paulino, Roseli A. - In: Corporate Communications: An International Journal 9 (2004) 2, pp. 104-117
This research project is a major metallurgy company worker reception study. Based on a survey of the interviewees' socioeconomic segmentation in levels B, C, D, E, and on the results of their media consumption habits, a list of questions was elaborated for in‐depth interviews to be made. It...