flexible marketing plan, along with introducing more idiosyncratic demand uncertainty associated with each consumption point …. To take better advantage of future marketing opportunities, growers, depending on their location relative to terminal …

Relocalization. The Index is developed by using indicators related to the production and marketing of local food products and results … partir des indicateurs qui se rapportent a la production et au marketing des produits alimenatires locaux, et les resultats …, Marketing, Indice de relocalisation alimentaire, Angleterre et Pays de Galles Ricketts Hein J., Ilbery B. und Kneafsey M. (2006 …

marketing process, and a qualitative and quantitative analysis on the implications for the transportation and inventory costs …

tested this implication in a marketing context by conducting experiments on advertising and product-design decisions. Each …

Brownlie and Saren (this issue) claim that “few innovative papers appear in the top marketing journals.” They attribute … in marketing management. I address the first two issues (the problem and why it occurs) by using empirical search by …