Purpose – The study seeks to extend the comprehension in entrepreneurial marketing (EM) and social value creation …

paper investigates the link between networks and marketing and discusses the extent to which small professional service … businesses use their networks for marketing activities. Design/methodology/approach – The literature review identifies key … elements of professional service businesses, networks and marketing activities. The primary research is qualitative by design …

Purpose – Marketing and entrepreneurship have been recognized as having significant interrelations, and to get … it useful for firms' performance. Most entrepreneurial marketing (EM) advantages are found in small to medium … they stress, and extends on marketable entrepreneurship (ME), entrepreneurial marketing (EM) and entrepreneurial marketing …

these consumer segments should pursue different marketing approaches: educational goals for young people from new markets …, an experiential marketing approach to improve the link between product and producer for new consumers and emphasis on …

, entrepreneurial marketing and launching a technology-based enterprise.  …

Purpose This research aims to assess how marketing-related projects with small- and medium-size enterprises act as a … encompasses a very broad definition of marketing-related activities, covers several years and is part of a longer …

entrepreneurial marketing (EM) variables and the demographic characteristics of the organization and its manager. Design … marketing variables. It was found, for instance, that both a young hotel and a large hotel are positively associated with … entrepreneurial marketing, while owner management is positively associated with market orientation and negatively associated with …

Marketing in entrepreneurial contexts, such as small business, relies heavily on word of mouth (WOM) recommendations … effective part of a marketing strategy for a small firm.  …