0. INTRODUCTION CHAPTER -- PART I: SUSTAINABLE TOURISM & FASHION -- CASE 1. Corporate Social Marketing, Drunken Tourism …. Corporate Social Responsibility of "Ant Forest": Ant Group's "Internet + Tree Planting" Public Welfare Project -- PART III … Administration, NGOs, and businesses), mainly from Corporate Social Responsibility, Social Marketing, and Behavioral Economics …

contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among … interests in this field. Finally, the book can be used by professionals in the field of fashion communication and marketing, who …

Trade Show -- Impact of internal marketing on organizational performance: the moderating role of employee commitment … -- Integrated Effects of Marketing Stimuli on Customer Loyalty in Palestine Grocery Supply-Chain: Does Satisfaction Perform … Asnaf Gen Z in Sabah -- Fibonacci trading strategy -- Ta’awun and Human Resource Practices as SMEs’ Marketing Agility …

Anlaß dazu, die wichtigsten Entscheidungsfelder der Existenzgründung in einem Band zusammenzustellen: Marketing, Controlling …