Purpose: There is tremendous growth potential for food and grocery (F&G) retail in an emerging market like India. Bengaluru is the third most populous city of India. With a total consumption expenditure of Rs 2,020 billion and per capita retail expenditure of Rs 67,289 (in 2015), Bengaluru has...

Purpose: In recent years, while the food and grocery retail in developed markets like Western Europe seem to be slowly facing saturation, it has been steadily growing in the Asia–Pacific region markets like India. This is mainly due to the emergence of modern retail and the changing consumer...

COVER -- CONTENTS -- PART -I INTRODUCTION, NATURE AND SCOPE OF MARKETING RESEARCH -- CHAPTER 1 : INTRODUCTION TO MARKETING RESEARCH -- CHAPTER 2 : BASIC CONCEPTS AND RESEARCH DESIGN -- PART - II METHODS OF COLLECTING DATA -- CHAPTER 3 : SOURCES AND COLLECTION OF MARKET INFORMATION -- CHAPTER 4 :...

COVER -- CONTENTS -- PART ONE : CONSUMER BEHAVIOUR -- CHAPTER 1 : INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR -- CHAPTER 2 : CONSUMER MODELLING -- CHAPTER 3 : PERCEPTION -- CHAPTER 4 : LEARNING -- CHAPTER 5 : PERSONALIlY -- CHAPTER 6 : ATTITUDES AND BEHAVIOUR -- CHAPTER 7 : MOTIVATION --...

COVER -- Contents -- INTRODUCTION TO ORGANISATIONAL BEHAVIOUR -- HISTORICAL VIEW OF ORGANISATION BEHAVIOUR -- UNDERSTANDING OF INDIVIDUAL BEHAVIOUR -- VALUES, ATTITUDES AND JOB SATISFACTION -- PERCEPTION -- PERSONALITY -- MOTIVATION -- LEARNING -- CAREER MANAGEMENT -- STRESS MANAGEMENT -- GROUP...