US e-grocers have been testing different business models with varying results.This research conducted a meta-analysis of six online grocers (Peapod, Tesco,Safeway, FreshDirect, Webvan and Streamline) to identify the pattern of strategies thatcontribute to their performance. Each company's...

This paper draws on the theory of product differentiation in a trade context and uses three case studies to highlight the conditions necessary for a successful geographical-origin branding strategy for farm produce in the United States. In so doing, the U.S. country-of-origin labeling (COOL)...