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AIDS and business
Faulk, Saskia; Usunier, Jean-Claude - 2009
Persistent link: https://www.econbiz.de/10003756279
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AIDS and business
Faulk, Saskia - 2009
A medical anthropologist in Morocco : social and cultural factors and HIV/AIDS -- Addressing a global cause in local contexts : country case study of HIV/AIDS in Brazil -- Mexicom designs a national public health HIV/AIDS campaign -- Ross IVD : global marketing issues for HIV testing products...
Persistent link: https://www.econbiz.de/10014500074
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Links between Swiss hotel guests' product involvement and brand loyalty
Hochgraefe, Carmen; Faulk, Saskia; Vieregge, Michael - In: Journal of hospitality marketing & management 21 (2012) 1/2, pp. 20-39
Persistent link: https://www.econbiz.de/10009512727
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Links Between Swiss Hotel Guests' Product Involvement and Brand Loyalty
Hochgraefe, Carmen; Faulk, Saskia; Vieregge, Michael - In: Journal of hospitality marketing & management 21 (2012) 1, pp. 20-40
Persistent link: https://www.econbiz.de/10009820938
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International marketing : a cultural approach
Usunier, Jean-Claude - 1993
Persistent link: https://www.econbiz.de/10000322715
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International and cross-cultural management research
Usunier, Jean-Claude - 1998 - 1. publ.
Persistent link: https://www.econbiz.de/10000656436
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The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude - In: International marketing review 28 (2011) 5, pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
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International negotiations
Usunier, Jean-Claude - In: Cross-cultural management : culture and management …, (pp. 133-164). 2013
Persistent link: https://www.econbiz.de/10009774496
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Language as a resource to assess cross-cultural equivalence in quantitative management research
Usunier, Jean-Claude - In: Journal of world business : JWB 46 (2011) 3, pp. 314-319
Persistent link: https://www.econbiz.de/10009236823
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Nature vs. culture : a cross-national analysis of feminine culture and economic performance
Usunier, Jean-Claude - 2005
Persistent link: https://www.econbiz.de/10002843871