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Nonmonetary awards and innovation : evidence from winning China's Top Brand Contest
Luo, Lianfa; Cheng, Zhiming; Ye, Qingqing; Cheng, Yanjun; … - In: China economic review 86 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10014545104
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Consumer perceived green brand innovativeness and green word-of-mouth intention : the moderating role of green knowledge
Lin, Jialing; Huang, Yubo; Li, Mengyao - In: Total quality management & business excellence 35 (2024) 7/8, pp. 814-834
Persistent link: https://www.econbiz.de/10014549062
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Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy; Palakshappa, Nitha; Dodds, Sarah; … - In: Journal of business research : JBR 175 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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Only the ugly face? : a theoretical model of brand dilution
Bacchiega, Emanuele; Colucci, Mariachiara; Denicolò, … - In: Management science : journal of the Institute for … 70 (2024) 5, pp. 3182-3199
Persistent link: https://www.econbiz.de/10014551119
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Strategic brand management in enterprises : a conceptual review
Şaylan, Onur; Esmer, Yusuf - 2023
Persistent link: https://www.econbiz.de/10014517802
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Corporate brand identity : social media communication in the transportation industry
Cuomo, Maria Teresa; Andreis, Federico de; Genovino, Cinzia - In: Corporate Branding in Logistics and Transportation : …, (pp. 57-69). 2024
Persistent link: https://www.econbiz.de/10014536309
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Halal-logistics value creation (HLVC) on micro, small, and medium enterprises (MSMEs) halal branding
Rohafiz Sabar; Nur Khairiel Anuar; Ahmad Shabudin Ariffin; … - In: Corporate Branding in Logistics and Transportation : …, (pp. 121-137). 2024
Persistent link: https://www.econbiz.de/10014536313
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Brand stretching and digitalisation strategy : low-cost carrier airline surviving the Covid-19 pandemic
Azahar Hamid; Rita Zaharah Wan Chik - In: Corporate Branding in Logistics and Transportation : …, (pp. 172-186). 2024
Persistent link: https://www.econbiz.de/10014536316
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The influence of religious beliefs on Islamic brand love, happiness, and intention to travel : a qualitative approach
Yousef, Waleed Yahya; Yousif, Maisam - In: Corporate Branding in Logistics and Transportation : …, (pp. 187-195). 2024
Persistent link: https://www.econbiz.de/10014536317
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Tackling international markets : bicultural brand positioning of sport leagues in foreign countries
Weißkopf, Christian; Uhrich, Sebastian - In: Journal of sport management : the official journal of … 38 (2024) 4, pp. 271-286
Persistent link: https://www.econbiz.de/10014633212