Helms, Marilyn M.; Nixon, Judy - In: Journal of Strategy and Management 3 (2010) 3, pp. 215-251
Purpose – The purpose of this study is to examine the use of the strategic management tool, Strengths‐Weaknesses‐Opportunities‐Threats or SWOT analysis, and to assess how the methodology has been used as well as changes to the methodology. The findings both for and against SWOT analysis...