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Marketing accountability : how...
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Marketing
48
Marketingmanagement
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Markenartikel
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Marktsegmentierung
10
Market segmentation
8
Strategische Planung
8
Marketingkonzept
7
Brand
6
Marketingstrategie
6
Strategisches Management
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USA
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United States
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Kundengruppenmanagement
5
Produktmanagement
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4
Due diligence
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Profitability
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Ratgeber
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Rentabilität
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Unternehmensbewertung
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Brand image
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Dienstleistungsmarketing
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Due Diligence
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Key account management
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Language
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English
111
Undetermined
48
German
4
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1
Author
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McDonald, Malcolm
136
Mouncey, Peter
24
Dunbar, Ian
9
Wilson, Hugh
9
Christopher, Martin
8
De Chernatony, Leslie
7
Mcdonald, Malcolm
6
Ward, Keith
6
Woodburn, Diana
5
Daniel, Elizabeth
4
Leppard, John
4
Meldrum, Mike
4
Morris, Peter
4
Payne, Adrian
4
Rogers, Beth
4
Smith, Brian
4
Smith, Brian D.
3
Bass, Margrit
2
Brown, Linden
2
Jenkins, Mark
2
Keegan, Warren J.
2
Majaro, Simon
2
Smith, Brian David
2
Tideman, Christopher C. S.
2
Wallace, Elaine
2
Wilson, Mike
2
Baker, Susan
1
Bauer, Hans H.
1
Cavusgil, S. Tamer
1
Chaffey, Dave
1
Chernatony, Leslie de
1
De Chernatony, L.
1
Denison, Tim
1
Easingwood, Chris
1
Frow, Pennie
1
Gladwell, Malcolm
1
Hammerschmidt, Maik
1
Harris, Fiona
1
Holt, Sue
1
Kitchen, Philip J.
1
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Chartered Institute of Marketing
1
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International journal of market research : JMRS ; the journal of the Market Research Society
18
Journal of marketing management : MM
7
Marketing Intelligence & Planning
4
Marketing intelligence & planning
4
The journal of business & industrial marketing
3
European Journal of Marketing
2
European journal of marketing : EJM
2
International journal of market research
2
Journal of Business & Industrial Marketing
2
Journal of customer behaviour
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of the Market Research Society : JMRS
2
Metamorphosis : a journal of management research
2
The best of long range planning
2
The marketing book
2
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
1
CIM professional
1
Cranfield management series
1
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1
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1
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1
Handbook of strategic account management : a comprehensive resource
1
Handbuch Relationship Marketing : Konzeption und erfolgreiche Umsetzung
1
Intellectual asset management : IAM ; magazine
1
International Marketing Review
1
International management and strategy
1
Journal of Marketing Practice: Applied Marketing Science
1
Journal of Research in Interactive Marketing
1
Journal of creating value
1
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1
Macmillan business
1
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1
Marketing : metaphors and metamorphosis
1
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1
The Marketing series / Professional development
1
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1
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1
Value in due diligence : contemporary strategies for merger and acquisition success
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ECONIS (ZBW)
65
USB Cologne (EcoSocSci)
54
OLC EcoSci
29
Other ZBW resources
11
BASE
4
RePEc
1
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Data Editorial -
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
3
,
pp. 299-304
Persistent link: https://www.econbiz.de/10008210235
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22
Data Editorial -
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 563-568
Persistent link: https://www.econbiz.de/10008210773
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23
Data Editorial -
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 423-428
Persistent link: https://www.econbiz.de/10008210784
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24
Book reviews - The 50-plus market
Stroud, Dick
;
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 155
Persistent link: https://www.econbiz.de/10007908805
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25
Editorial
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 159-164
Persistent link: https://www.econbiz.de/10007980105
Saved in:
26
Strategic marketing planning
McDonald, Malcolm
-
1996
-
2nd ed
Persistent link: https://www.econbiz.de/10000590826
Saved in:
27
Existentialism : a school of thought based on a conception of the absurdity of the universe
McDonald, Malcolm
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
4
,
pp. 427-430
Persistent link: https://www.econbiz.de/10008646993
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28
After 50 years of IJMR, the state of marketing
McDonald, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 165-168
Persistent link: https://www.econbiz.de/10003693169
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29
A brief review of marketing accountability, and a research agenda
McDonald, Malcolm
- In:
The journal of business & industrial marketing
25
(
2010
)
5
,
pp. 383-394
Persistent link: https://www.econbiz.de/10008655565
Saved in:
30
The future of marketing : brightest star in the firmament, or a fading meteor? some hypotheses and a research agenda
McDonald, Malcolm
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 431-450
Persistent link: https://www.econbiz.de/10003874130
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