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Das Management aktiver Kundenintegration in der Frühphase des Innovationsprozesses

Wecht, Christoph H. - 2006

Persistent link: https://www.econbiz.de/10004933112

Market intelligence and NPD success : a study of technology intensive companies in Finland

Haverila, Matti; Ashill, Nick - In: Marketing intelligence & planning 29 (2011) 5, pp. 556-576

Persistent link: https://www.econbiz.de/10009384810

Strategy of disruptive innovation in emerging regional markets : factors of success and failure

Vertakova, Yuliya V.; Rudakova, Olga V.; Shadrina, … - In: International journal of economics and financial issues … 6 (2016) 8, pp. 274-279

Persistent link: https://www.econbiz.de/10011784050

Management-first-to-market-Innovationen in der PKW-Insassensicherheit : unter Berücksichtigung von Controlling, Marketing und technischer Potentialanalyse am Beispiel aktiv anstoße...

Woldrich, Markus - 2014

Persistent link: https://www.econbiz.de/10010405759

Product Development in the Automotive Industry : Crucial Success Drivers for Technological Innovations

Gerhard, Daniel - 2014

Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...

Persistent link: https://www.econbiz.de/10012751150