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Files and Online Experiments to Enhance Internet Marketing Charles F. Hofacker, Jamie Murphy -- CRM, KDD and Relationship …-Mail: Role for a Trusted Third Party? Ram D. Gopal, Arvind K. Tripathi, Zhiping D. Walter -- Web Personalization for E-Marketing … Marketing: Requisite Trio for Sustainable E-Marketing Nikhilesh Dholakia, Jounghae Bang, Ruby Roy Dholakia -- An Interactive …