Until recently, emotions were not one of the most precious elements of marketing. There are theoretical and empirical … design their marketing strategies and understanding the attitudes of peoples. Out of all attitudes, the paper will analyse … how emotions can impact on marketing. …

marketing issues related to Islamic finance is modest and somewhat ambiguous. Therefore, we review several decades of research … Islamic finance and its marketing. While we believe that our review will mainly serve as a crucial reinvigoration and launch … point for future research on Islamic finance marketing, it is also of great practical benefit for policymakers of various …

Evolution of Marketing -- Digital Marketing: Overview and Evolutions -- Consumer Perceptions. How Digital Marketing has … -- Social Comparison, Problems of Digital Consumption and its Implications -- Humanistic and Sustainable Marketing. Marketing 4 … psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience …

marketing programs are scarcely adapted for these markets. The result is low market penetration, low market shares, and poor … attract billions of new consumers, the marketing programs of multinationals need to be rethought from the ground up. We … around the world to illustrate how to incorporate these realities into marketing programs. We conclude with a discussion of …