While recent research continues to emphasize the importance of digital entrepreneurship, the historical terminology of this field is often overlooked. Digital entrepreneurship tends to be considered a new phenomenon despite emerging in the early 1990s. Building on a scoping literature review,...

This paper applies ambidextrous management to entrepreneurial growth companies. Ambidexterity aims at overcoming organizational inertia that threatens organizational survival. The concept is typically applied to established corporations in order to cure existing inertia. However, ambidextrous...

This paper analyzes the decision process of venture capitalists. The study focuses on aligning the evaluation uncertainty in the decision criteria of venture capitalists with the progress of the process. The reasoning builds from the concept of search, experience and credence qualities, which...

This study sheds light on the so-called 'entrepreneurial event' which is of utmost importance within the entrepreneurial process. We develop a framework describing the occurrence of such an event in terms of characteristics of the business opportunity as well as in terms of characteristics of...

In addition to the functional value of a brand, the academic branding literature also emphasises the symbolic function of a brand. The importance of emotional values is often stressed by the necessity to create strong customer-brand relationships for building brand equity. Since the brand is a...

"Die Suche nach besonders erfolgreichen, exzellenten Unternehmen, vor allem auch die Frage nach den Ursachen ihres herausragenden Erfolges, fasziniert Wissenschaftler und Praktiker seit jeher gleichermaßen" (Meffert 2000, S.24). Dies gilt in besonderem Maße auch für den Teilbereich der...

Owing to the rapid growth of the internet, the corresponding NetEconomy has evolved into an established trade level. It is characterised bynumerous entrepreneurial firms equipped with innovative online businessmodels. Also, traditional firms increasingly utilise the internet in order tooptimise...

Increasing competition in all kinds of markets makes it necessary for companies to fightfor the customers’ favour. The product or service itself becomes less decisive in thepurchase decision; it is rather the emotional aspects and associations the customerhas with the product that determines...

LetsWorklt.de is a German B2C platform for different kinds of service and handcraft orders. Based on the concept of reverse auctions, demanders compose descriptions of the required services to place orders on the platform. The supplier bidding lowest at the end of the auction obtains the right...

The entrepreneur can be viewed as the source that implements his entrepreneurial capabilities to recognise, pursue and successfully exploit viable business opportunities. However, it is at the beginning of the entrepreneurial process that the pre-nascent entrepreneur is confronted with various...