Owing to the rapid growth of the internet, the corresponding NetEconomy has evolved into an established trade level. It is characterised bynumerous entrepreneurial firms equipped with innovative online businessmodels. Also, traditional firms increasingly utilise the internet in order tooptimise...

LetsWorklt.de is a German B2C platform for different kinds of service and handcraft orders. Based on the concept of reverse auctions, demanders compose descriptions of the required services to place orders on the platform. The supplier bidding lowest at the end of the auction obtains the right...

Due to the increasing use of e-business technologies, thecorresponding Net Economy has evolved into an established trade level. It ischaracterized by numerous entrepreneurial ventures equipped with innovativeonline business models. Technological advance and changes in customerbehaviour implicate...