Harris, John K.; Swatman, Paula M.C.; Kurnia, Sherah - In: Supply Chain Management: An International Journal 4 (1999) 1, pp. 35-42
Efficient consumer response (ECR) is a supply chain management strategy which attempts to address the inefficiencies that have led to excessive inventory and unnecessary costs at all levels within the grocery industry supply chain. Although originating in the USA, ECR has also attracted...
