How may we account for the fact that most people appear to accept widespread social and economic inequalities? This is a question that has often been posed in the social sciences. One possible explanation is that individuals tend to make comparisons with others like themselves and so, as a...

Some firms comprehend the enormous potential that exists for providing services to the growing low income segment. Operating in the low-income market has numerous complications, such as designing an efficient distribution and servicing system, offering simple and “easy to consume” products,...