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Diversity in European Marketing : Text and Cases
Rudolph, Thomas - 2012
Given its unique heritage and diversity, Europe deserves and requires distinct marketing attention. This book offers a … non-traditional perspective to European marketing by addressing up-to-date issues and challenges for marketers through … topics are accordingly as diverse as its contributors and include case studies and insights on the European marketing and …
Persistent link: https://www.econbiz.de/10014015752
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Konsumentenpsychologie und Markenartikel
Unger, Fritz (ed.); Berekoven, Ludwig (contributor) - 1986
Persistent link: https://www.econbiz.de/10014269087
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No B.S. marketing to the affluent : the no holds barred, kick butt, take no prisoners guide to getting really rich
Kennedy, Daniel - 2008
Persistent link: https://www.econbiz.de/10004912028
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Aesthetics in marketing
Baisya, Rajat K.; Das, G. Ganesha - 2008
Persistent link: https://www.econbiz.de/10004914462
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When "I" becomes "we" : regulatory shift in a consumer's conflict resolution process
Shin, Dongwoo - 2007
Persistent link: https://www.econbiz.de/10004942694
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Konsumentenverhalten im Umbruch : die Entdeckung des "unvernünftigen Verbrauchers" im modernen Marketing
Berg, Klaus - 1995
Persistent link: https://www.econbiz.de/10014272504
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Verbraucher- und umweltorientiertes Marketing : Spurensuche einer dialogischen Marketingethik
Hansen, Ursula (ed.) - 1995
Persistent link: https://www.econbiz.de/10000548007
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Lebensqualität aus Konsumentensicht : eine explorative Erfassung des Konstrukts mit Hilfe qualitativer Methoden
Stieger, Rebecca - 2006
Persistent link: https://www.econbiz.de/10004875524
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Visual marketing : from attention to action
Wedel, Michel (contributor) - 2008
Persistent link: https://www.econbiz.de/10004894463