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171081
Markenpsychologie : wie Marken wirken - was Marken stark macht
Gutjahr, Gert
-
2015
-
3., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014009920
Saved in:
171082
Käuferverhalten : Grundlagen - Perspektiven - Anwendungen
Foscht, Thomas
;
Swoboda, Bernhard
;
Schramm-Klein, Hanna
-
2015
-
5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10014010023
Saved in:
171083
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
Wissenschaftlicher Interdisziplinärer Kongress für …
;
…
-
2015
Persistent link: https://www.econbiz.de/10014010191
Saved in:
171084
Zertifizierung als Erfolgsfaktor : nachhaltiges Wirtschaften mit Vertrauen und Transparenz
Friedel, Rainer
(
ed.
);
Spindler, Edmund A.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10014011143
Saved in:
171085
Typenbasierte Integration von Markengemeinschaften : Ansätze eines strategischen Community
Marketing
Wenzel, Melanie
-
2016
Persistent link: https://www.econbiz.de/10011453592
Saved in:
171086
Regionale Konsumgeschichte : vom Mittelalter bis zur Moderne; Referate der Tagung vom 26. bis 28. Februar 2014 im Bildungszentrum Kloster Banz
Wüst, Wolfgang
(
ed.
);
Bohn, Susanne
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10012875356
Saved in:
171087
Sharing Economy - Szenarienentwicklung für das Konsumentenverhalten in der Ökonomie des Teilens der deutschen Generation Y
Wansel, Lina
-
2015
Persistent link: https://www.econbiz.de/10013446692
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