In this paper we provide choice-process experimental evidence that the attraction effect is a short-term phenomenon, that disappears when individuals are given time and incentives to revise their choices. The attraction (or decoy) effect is the most prominent example of context effects, and it...

Gebhard Kirchgässner: Homo Oeconomicus. Das ökonomische Modell individuellen Verhaltens und seine Anwendung in den Wirtschafts- und Sozialwissenschaften. Verlag J. C. B. Mohr, Tübingen 1991, 288 Seiten, 49 DM (broschiert), 98 DM (gebunden)