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Behavioral Economics ; Risikoe...
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Marketing : ZFP ; journal of research and management
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Promoting green and social consumer behavior : insights and implications for contemporary marketing
Winkler von Mohrenfels, Hannah
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2013
Persistent link: https://www.econbiz.de/10009722557
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Sharing in social networks : how signalling increases product appeal
Winkler von Mohrenfels, Hannah
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010251749
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Measuring marketing success : estimating the effect of social media and TV advertising on brand attention
Guhl, Daniel
;
Winkler von Mohrenfels, Hannah
;
Abshagen, …
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10011566842
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