Garrett, Peter - In: International Journal of Wine Marketing 10 (1998) 2, pp. 70-82
The study of wine labels can be a non vinous entry to the wine world. There was self labelling of vats before 3000BC — followed by that of smaller vessels, and later, corks. Paper labels were used in the nineteenth century, and became compulsory in the twentieth. To assess a wine, the grape...