Grundlagen -- Systematische Anwendung innovativer Analogien in der Produktentwicklung -- Explorative empirische …

innovation are topics that have not been covered in the series so far but have been gaining attention. In all three cases, there … in the area of branding, product design, innovation, and strategic thought in international marketing. This volume was …

of engineering, marketing and sales Practitioners in the field of product development, innovation and product marketing … The Author Dr. Malte Marwede graduated at the Institute of Technology and Innovation Management at the Hamburg University …