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Consumer acceptance of the use of artificial intelligence in online shopping : evidence from Hungary
Nagy, Szabolcs; Hajdú, Noémi - In: Amfiteatru economic : an economic and business research … 23 (2021) 56, pp. 155-173
The rapid development of technology has drastically changed the way consumers do their shopping. The volume of global online commerce has significantly been increasing partly due to the recent COVID-19 crisis that has accelerated the expansion of e-commerce. A growing number of webshops...
Persistent link: https://www.econbiz.de/10012821263
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El Impacto De La Confianza En La Plataforma Y En El Anfitrión En La Renta De Alojamiento En Airbnb (Impact of Trust on the Platform and on the Host in the AirBnB Accommodation Rent...
de la Peña de León, Alicia - 2020
Spanish Abstract: Cada vez son más los consumidores que eligen adquirir servicios ofertados dentro de lo que se conoce como la economía colaborativa. Así, en lugar de usar su propio auto, prefieren viajar en Uber o Cabify; o bien dejan su mascota al cuidado de Dog Hero, mientras ellos viajan...
Persistent link: https://www.econbiz.de/10012822723
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A Mixed Methods Approach to Investigating Glocal or Hybrid Brands
Schmidt-Devlin, Ellen - 2020
). The goal of this study is to use the foundation of prior research on global branding and international marketing strategy …
Persistent link: https://www.econbiz.de/10012823768
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Understanding the Impact of Reviews on Consumer Product Choices under Negotiated Pricing
Cao, Jisu - 2020
The objective of the paper is to understand the impact of reviews on product choices when consumers can negotiate a purchase price. Although prior studies have examined this impact in various contexts, none have considered a setting in which the purchase price is negotiated. Leveraging a unique...
Persistent link: https://www.econbiz.de/10012825681
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Price Search Across Time and Across Stores
Mojir, Navid - 2019
In response to price dispersion across stores and price promotions over time, consumers search across both stores and time, in many retail settings. Yet there is no search model in extant research that jointly endogenizes search in both dimensions. We develop a model of search across stores and...
Persistent link: https://www.econbiz.de/10012867032
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If You Think 9-Ending Prices are Low, Think Again
Snir, Avichai - 2019
9-ending prices are a dominant feature of many retail settings, which according to the existing literature, is because consumers perceive them as being relatively low. Are 9-ending prices really lower than comparable non 9-ending prices? Surprisingly, the empirical evidence on this question is...
Persistent link: https://www.econbiz.de/10012868496
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Risk Pooling in Commercial Returns by Managing Product Return Period
Jalil, Muhammad Naiman - 2017
Retail companies can employ a variety of return policies ranging from a no-questions-asked return policy to specifying a duration in which products can be returned. This duration is often termed as return period. The impact of return period length on product return volumes and their variability...
Persistent link: https://www.econbiz.de/10012973840
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Competitive Strategies for Brick-and-Mortar Stores to Counter 'Showrooming'
Mehra, Amit - 2017
Customers often evaluate products at brick-and-mortar stores to identify their “best fit” product but buy it for a lower price at a competing online retailer. This free-riding behavior by customers is referred to as “showrooming” and we show that this is detrimental to the profits of the...
Persistent link: https://www.econbiz.de/10012974704
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Implications of Parent Brand Inertia for Multiproduct Pricing
Pavlidis, Polykarpos - 2017
This paper explores and quantifies the importance of parent brand state dependence to forward looking pricing outcomes in the area of umbrella branding and multi-product firms. We show through numerical simulations that loyalty (inertia) to the parent brand can decrease prices and reduce...
Persistent link: https://www.econbiz.de/10012974981
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Tienditas De La Esquina : Limitaciones Del Marketing Mix (Small Retail Businesses: Marketing Mix Limitations)
García Alvarez, Hugo - 2016
English Abstract: This paper evaluates how small businesses in Ciudad del Carmen, Campeche, use marketing tools, such … as the one known as “4 Ps” or marketing mix. Interviews conducted among small business owners of small retail stores or … articulated as required by theory. Limited use of the marketing mix may be related to the original economic motive to build such a …
Persistent link: https://www.econbiz.de/10013003679