The purpose of this paper is to measure the impact of electronic word of mouth (e-WOM) on brand image and online purchase intention of shopping products among Bangladeshi consumers. Bangladesh is experiencing rapid growth in terms of e-business and e-commerce. Consequently, the practice of...

9-ending prices, which comprise between 40%–95% of retail prices, are popular because shoppers perceive them as being low. We study whether this belief is justified using scanner price-data with over 98-million observations from a large US grocery-chain. We find that 9-ending prices are higher...

I estimate the causal effect of increasing displayed product ratings by a half star on Wayfair.com to be a five percent increase in demand for products. This increase is driven by an increase in sales, not a change in price. Products with more ratings or that are sold by lesser known brands see...

Russian Abstract: Статья о проблемах институционализации платёжной среды электронной коммерции. Автор анализирует тенденции развития платёжных институтов и...

Russian Abstract: Статья о трансформации дистанционных продаж в условиях электронной коммерции. Автор классифицирует и анализирует особенности новых методов...

A major challenge for any company, regardless of its field of activity, is related to the considerable improvement of financial indicators that determine its activity, such as: market share, turnover, sales volume and value, number of customers, etc. In generating these quantitative indicators,...